Research: Common Knowledge Based Social Media Modeling

Last week my recent research paper on the application of theoretical framework of common knowledge was published. The main idea behind common knowledge is that it is a state when all agents know certain information, know that the others know it, and know that the others know that they know… to the power of infinity. I built […]

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Online Marketing Training for Redirected Movie Cluster

Last week I delivered a training for the crew of one of the greatest recent Lithuanian movies “Redirected”. We discussed key elements how to utilize YouTube as an advertising platform for movie promotion and how to create story-telling with banner campaigns. It was great to find out that the crew was using most of the best […]

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Google AdWords Top of Page Ads

Did You know that You can use estimated top page bid column to make sure that You bid enough to get into the top of page ads? There is also another way to get the top of the page ad slot – flexible bid strategy. Find out more about it here: https://support.google.com/adwords/answer/2979071?hl=en

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Dream Generator Application

Here follows an amazing case from Google, where it’s shown how You could integrate mobile with your business. Austral Lagons lets You enjoy amazing sounds from tropics, islands etc. at night and then in the morning if you had a good night sleep, You are wellcome to purchase a ticket to the destination where the […]

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How not to use hashtags to market products and services

Marketers need to recognize that a social media presence is not a billboard – it’s not an empty space that you can buy and slap your message on. When you engage in a social media campaign, you’re joining a conversation – or in Kenneth Cole’s case, crashing a party to which you have not been […]

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How to make money while you sleep

Most companies make money while they sleep because they sell products or services with recurring revenue streams. But most professional service firms — like advertising agencies — only make money when they’re logging hours to a time sheet. Under the current time-based billing model, advertising agency income “per unit of work” has fallen 40% during […]

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What company founders matter

Founders who can answer “Why” have a competitive advantage over those who can’t, and tend to be better fits for Homebrew. The average pitch contains substantial time dedicated to the “what” and the “how.” What is the market you’re serving? What is the product you’re building? What is the customer pain you’re addressing? How will […]

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Facebook just launched Embedded Posts

*NEWSFLASH!* Facebook just launched Embedded Posts – wow, this is exciting!! Please share the news! Embedded Posts is a new social plugin that lets you easily add public posts from Facebook to your blog or web site. Embedded Posts display just like they do on Facebook, with the ability to show pictures, videos, hashtags, and […]

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Google AdWords Definitions (Infographic)

Have you ever been lost in the midst of a conversation about pay per click? We know the world of PPC advertising can be confusing, so we’ve created a list of Google AdWords definitions to help you navigate through it! Google AdWords Overview Google AdWords can help your school reach prospective students and assist with […]

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How To Use Social Media To Generate Leads

Social media has proven itself to be particularly effective at generating leads, which is good news for marketers, and any business or brand looking to use platforms such as Twitter, Facebook and LinkedIn to attract and acquire new customers. It takes work, and it takes time, but the effort definitely pays off: 34 percent of […]

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